| What is Search Engine
Optimization /Search Engine Positioning ?
|
 |
| Digital Mesh is an offshore
software development and search engine positioning
firm based in India. Our proven methods can
achieve better search engine positioning for
your site. |
|
| Search Engine Optimization (SEO) or Search
Engine Positioning (SEP) is in essence a service
covering several research and processes to
re-engineer and fine tune all visible and
invisible elements/ useful contents of web
site pages. The goal is that the Search Engines
and Directories gladly index these pages in
it's database and grant best possible ranks.
And return the most relevant page to their
users upon their searching for the products,
services, information they require by using
relevant keyword / phrase / theme into it's
search window. Our engine marketing search
strategy has proved very effective for many
of our clients. This is the first step towards
strategic move to online marketing, image
building, brand value, building relationships
with the people, communities, and organizations
whether near or far away from you. This service
is also combined with several other services
in order to help retain great search engine
ranking across the targeted geographical areas.
Let Digital Mesh help you increase search
engine positioning. |
|
| It is essential that the service providers
and the web site owners ensure implementation
without any spam and unethical means for long-term
stability, name, fame and business integrity.
Our search engine positioning services use
proven methods to achieve top search engine
positioning. |
|
| This is a complex, intricate, research oriented
and time consuming but essential service to
secure one's online position, the world is
moving towards. Yet not many website owners
are familiar with SEO or SEP. Obviously to
them the service might look very simple, irrelevant
to their existing achievements and non realistic
to their goals. Explaining otherwise is a
lengthy subject. At this moment we can simply
say that those who believe that their achievements
are not really the end of progress may continue
to read the article section and subscribe
to our free newsletter (coming up in the near
future) to know the realities. Let Digital
Mesh improve your search engine positioning
using its proven techniques. The eventual
success that should arise from this service
is doubtful unless the offline marketing experts
of the respective site owner actively participate,
identify unique offline marketing process
for translating into online operation as well
and co-operate in the "spirit of partnership".
|
|
| The common prescribed Search Engine Optimization/
positioning techniques are nothing more than
a cosmetic treatment. Every web site is unique,
and therefore every Optimization or Marketing
Plan must be researched and tailored according
to ones unique individual need. Digital Mesh
is an offshore search engine marketing firm
based in India. |
|
| Dogmatic repetition or Auto -Submission
of the site to Thousands of Engines is likely
to cause more damages in present than doing
any thing good for the future. |
|
| Besides, each search engine has it's own
unique algorithm/criteria for indexing and
ranking the web sites and these criteria are
moving targets. Honest and sincere Search
Engine Optimizers continuously research and
discover applications, interact with the other
Reputed SEOs and site owners, advent and share
new creations that could meet with their businesses
challenges to provide genuine search engine
optimization service to the web community
in general and their clients in particular.
|
|
| Why
Search Engine Optimization /Search Engine
Positioning ? |
|
| Need not, if you do not have any online
dream, ambition or plan to full fill. But
if a Web site owner has at the least an indication
that he should secure his online position
also, then there is no time to waste. |
|
| Targeted
traffic. |
|
| Most visitors accessing your site through
a Search Engine are educated and serious about
the information they are searching for. They
are qualified in the subject they deal in
and have very limited time for online searches.
If these surfers find on your site, what they
need they are your most targeted customers
and are expected to make a purchase (b2c)
or make a serious business enquiry (b2b) than
someone clicking on an attractive banner ad
just out of curiosity. |
|
| You can certainly reach your targeted market
through your educative and persuasive Web
site alone without having to make cold calls
provided your site is genuinely qualified
to get good ranks and is thus visible in major
Engines and Directories upon searching with
common keywords / phrases. |
|
| A
powerful branding tool. |
|
| A study by NPD Group reported that search
engines out performed banner ads three to
one. More than double the respondents recognized
companies listed in the top three search positions
than those companies appeared through banners
ads. |
|
| Produces
high conversion rates. |
|
| Search engine traffic predominates, banner
ads and also email-marketing campaigns by
yielding more purchases, by submitting the
online form, requesting for newsletter subscriptions
or catalog etc. |
|
| Search
Engine Optimization/ Positioning/ Ranking
Service & Complexities. |
|
| There are presently three billion pages
on the Web. About 200 million Web pages are
said to be listed in each search engine. To
let your web pages be identified from such
a vast ocean poses a greater challenge than
a real time office serving certain pre-determined
geographical area to identify such information.
It is very critical that you have an effective
plan for marketing your site to search engine. |
|
| In order to complete this complex service
in a systematic manner, achieve reasonable
success and retain it's value for the clients,
after considerable research & development,
practical experience gained in course of solving
the problems encountered, have divided the
Implementation Plan of this complex service
into five Major SEO Steps, so that, there
is essential transparency & no undue hardship
to either of the parties. Our experts have
been providing search engine positioning assistance
to clients across the globe. |
|
| Page
Traffic Search Engine Optimization Approach |
|
| An organization's web site can be more than
just another communication vehicle - it is
a window to the world that lets you interact,
transact, build brands, test products. Users
don't come online merely to read, listen,
buy or chat - what draws them online is the
quality of the experience |
|
| Even so, the true potential of the Web is
only emerging - it is the ability to combine
rich content and design with intelligent applications.
We believe in the power of productive processes
and this experience is a result of an entire
process of business, creative and technical
understanding. |
|
| Process
we follow to search engine optimize a website: |
|
| Keyword
Research & web site Analysis |
|
| Our qualified SEO Expert will analyze your
company's website and the nature of your business.
Examining all site links, and mapping out
the changes that will improve both search
engine and customer navigation. Ensuring that
links to all the pages in your entire site
are available one link away from your home
page. Script analysis - ways to keep the functionality
of your site while improving your search engine
ranking. website content development is critical
for achieving top search engine positioning.
|
|
| Utilizing proprietary competition and traffic
analysis tools, Page Traffic will identify
the most relevant keywords and phrases for
use in promoting your website. This is one
of the most important components of a successful
optimization, and surprisingly, it is here
that most would-be "search engine experts"
fall short. We have an extremely rigorous
keyword research process that allows us to
identify real keywords and phrases that web
users search for to find companies like yours.
Our search engine positioning resources have
enabled high search engine ranking positioning
for many of our clients. |
|
| Have |
|
| Title
& Meta tags |
|
| The Title, Keywords, and Description tags
of your site mean a lot to search engines.
We optimize these components for your site
based on current search engine trends. We
recommend new Title, Keyword, and Description
tags, and suggest other measures to make your
pages more search-engine friendly |
|
| Optimizing
your pages |
|
To optimize and increase the
number of effective visitors to your site,
we optimize most of your pages for your keywords/phrases.
We follow content focus search engine optimization,
by which we only optimize your site by adding
search engine friendly - keyword rich content.
Pages are specifically optimized according
to the different themes that are featured
on your site. Digital Mesh is an international
search engine positioning
Company also offering offshore software development
services. |
|
| For
Dynamic Content Web sites |
|
| As innovative as the search engines are,
many still have problems crawling and indexing
dynamic, frame, and JavaScript pages. Almost
all search engines will reject dynamically
generated pages with URL's that contain a
"?", "%" or other similar
characters. Fancy pages designed in frames
or with JavaScript also get in the way of
the spiders. JavaScript at the top of your
page, for example, pushes relevant, keyword-rich
content further down the page and therefore
negatively impacts your search engine ranking.
Programmers who design fancy pages produce
aesthetically pleasing results, but unfortunately
have no regard for the search engine crawlability
of the page. search engine optimization positioning
is one of the many services we provide from
our offshore software development facility
in India. |
|
| To over come these difficulties we design
custom pages. Our team of SEO technicians
will create custom set of pages which are
engineered with mathematical precision to
allow your website to communicate with the
major search engines. However, we do not alter
or modify your website's design or functionality
in any way. These pages are hosted on your
site and connected to all the main sections
of your site. |
|
| Directory
Placement |
|
| Having your website listed in the major
internet search directories such as Yahoo,
DMOZ etc. increases the probability that your
website will rank highly. Since other major
search engines look at directory listings
to measure your website's credibility, it
is absolutely crucial that your website is
indexed. high search engine positioning is
very critical to making a success of your
internet business. However, an improper website
description or irrelevant category placement
can compromise the effectiveness of this critical
strategy. To ensure that your directory listing
is made properly the first time, we will complete
the entire directory listing application on
your behalf. positioning in search engine
is very critical for your success. Let our
experience work for you. Wait to submit to
directories such as Yahoo until you have retained
our firm for a full-scale optimization. |
|
| Hand Submission |
|
| We submit your website to the major search
engines by hand, and we continue to re-submit
your optimized pages with the utmost frequency
allowed by each individual search engine.
Other SEO firms will use automated software
programs to submit your website, but these
programs are often counter-productive, because
the major search engines can detect mechanical
submissions. Our expertise can give your site
the best search engine positioning possible.
In many cases your website's positioning may
actually be penalized for utilizing automatic
software submission. Search engines may perceive
this as SPAM. Hand submissions are the only
way to ensure that the submission process
is executed properly. Also we submit your
site to your industry related and regional
search engines and directories |
|
| Fee-based
Submissions |
|
| Although most search engines will index
your website at no charge, many of them offer
premium submission options that include frequent
re-indexing, and guaranteed entry. Most notable
are Inktomi & AltaVista. In exchange for
a nominal fee, these engines offer expedited
entry into their indexes and when combined
with our refined custom-built communication
pages, we can guarantee your website's visibility. |
|
| Link
Popularity Networking |
|
| As search engines become more intelligent,
they are beginning to focus on many new ranking
criteria. Link popularity means that the more
external links that are made to your website,
the more popular your website is perceived
to be, and thus the higher it will rank. Link
Popularity constitutes approximately 50% of
Google's ranking algorithm. We have developed
a proprietary method for enhancing your relevant
link popularity, in order to allow your website
to comply with the ranking criteria of the
future. |
|
| Maintenance
& Placement Tracking |
|
| A successful search engine optimization
includes results with longevity. In order
to maintain top positions, frequent submissions
are absolutely necessary for most businesses.
Additionally, search engine algorithms change,
and in order for your website to comply with
the latest ranking criteria, it is necessary
to maintenance your optimized files with updates
and finely tuned modifications. |
|
| Periodically you will receive a full ranking
report that shows your website's position
in all of the major search engines and for
each keyword and phrase that we have identified.
These detailed reports provide you with the
information necessary to gauge your website's
visibility and progress throughout the optimization
process. Utilise our expertise to achieve
web site search engine positioning. |
| |
©
1999-
Digital Mesh Softech India (P) Limited, Kochi.